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Operational playbook

How do you manage weeks of surge demand without your business falling apart?

Andy Kruger

Written by Andy Kruger

BuildSOS CEO5 min read

The short answer

Run a real project pipeline instead of taking every job that calls, keep daily communication flowing to clients and crew alike, and pace your team deliberately since recovery work is a marathon, not a sprint. The contractors who last through a full recovery season are the ones with a system, not the ones working the hardest in week one.

Running the pipeline

Once the first 72 hours pass, the operational challenge shifts from triage to sustained throughput. Keep a real project pipeline: which jobs are contracted, which are estimated, which are still being triaged. Without this visibility, it’s easy to lose track of commitments made in the early chaos.

Standardize your scope on every job, even ones that feel too small to formalize. A signed contract and a documented scope of work protect you from the disputes that surge conditions make more likely, not less.

Keep daily updates flowing to clients throughout, not just at the start. Homeowners in a stressed state make worse decisions when they’re left in the dark, and a simple daily update reduces panic and the temptation to hire someone else out of frustration.

Keeping your crew intact

Surge work is exactly when burnout risk peaks. Watch for the warning signs in yourself and your team: exhaustion, cynicism, a short fuse, rising mistakes.

Real time off — even during a surge — and rotated assignments prevent the kind of burnout that costs you good people right when you need them most. A team that collapses in week four costs you more than the jobs you’d have to turn down to protect them in week one.

Close out every job cleanly as you go, rather than letting a backlog of paperwork build. Use a closeout checklist, get lien waivers from subs, and provide completion documentation. A clean closeout protects you from payment disputes that are common in post-disaster work.

Frequently asked

How do I know when to stop taking new jobs?

When your pipeline visibility shows you can’t service new commitments within a reasonable timeline. Overcommitting hurts every client on your list, not just the newest one.

What’s the biggest operational mistake contractors make during surge periods?

Skipping the formalities — contracts, scope documentation, daily updates — because things feel too chaotic to slow down for them. That’s exactly when they matter most.

How long does a typical surge period last?

It varies by disaster scale, but weeks to months is common. Pacing your team for a marathon from day one prevents the collapse that comes from treating it like a sprint.

Andy Kruger

About the author

Andy Kruger

Andy Kruger is CEO of BuildSOS, author of When the Storm Comes, and sits on multiple boards and advisory groups shaping disaster resilience policy and research.

About Andy

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